Buying a website isn’t what it used to be. In fact, once upon a time if you wanted a website all it meant was that you had to hire a web developer to make one. It might have been a little expensive at the time, but it’s nothing like what you would experience today. In fact, Stephen at Nashville Web Design has given us a little bit of insight as to what is involved in web design today.
There are a lot of elements that get overlooked when a person decides they want a website. We’ll be covering those elements here and their approximate costs (depending on what you decide to do). Let’s have a look!
This is the obvious choice and the first choice for anybody who wants a website. This includes the actual designing of a site and implementation of a wireframe and then development. When you imagine yourself having a beautiful new website, this is the first step.
If you’ve never approached a web design company before, you will be surprised by the wide range of costs. You can get a site for as little as $30/month by renting it and designing it yourself, or you can pay as much as $100,000 or even more (depending on how elaborate and complicated you want that site to be). On average a person will spend about $5,000 for a new site that only has a few pages and remains fairly average in its functionality (such as having a simple contact form and information).
Search Engine Optimization
This is the process of getting a website to appear at the top of a search engine organically. By “organically” we mean to say that it appears at the top without you having to pay for advertising. It’s a very complicated and complex process that takes a lot of skill. There are very few people in the world who are actually expert at this (the guys at Nashville Web Design are pretty good at it!).
Although you may not be looking for marketing right away, SEO is always a good idea when getting your website built. You should also check out AdWords and use the WordStream campaign grader to ensure that your AdWords campaign is running well. This will also grade the SEO of your website to a degree which will help ensure that you have a great website.
This is something that is overlooked by professionals and consumers alike. Unfortunately there are very few people who optimize websites for conversions. The concept here is that you have a website that generates traffic and you want to ensure that the traffic to your site results in a call, estimate, appointment etc.
Conversion optimization usually includes plugins such as Ninja Pop-Up or other tools that encourage people to take action on your website. This is extremely important in any web design project. It especially goes well with an SEO campaign where you will begin to see a lot of traffic.
The Full Package
There are a few companies across the country that offer competent business website design services that include the above. When seeking out a web designer it’s important that you really take a look at what it is they’re doing for you! Are they simply making something that looks pretty? Are they trying to make something cheap that ranks well in Google? If you can find a company that does all the above, you have truly found a gem. Keep them!